In 2015, YouTube Super Bowl ads accumulated 133 million views, and many of these views came well in advance of the actually Super Bowl broadcast, offering advertisers a rich (pun intended) opportunity to attract online audiences. The Super Bowl is the largest advertising event of the year, with costs to air a 30 second ad in excess of $3 million. Clearly, planning, design, and execution of Super Bowl commercials requires meticulous persuasive rhetoric.
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